Case Study: Happy Hippo achieves 4.7X ROAS and 86% new customers with Shopify Audiences

Happy Hippo drives 4.7X return on ad spend and gains 86% new customers with Shopify Audiences

Happy Hippo, a bath products company from Alberta, Canada, wanted to grow its own brand after years of manufacturing for others. Already using Shopify Plus, the company needed a way to find new customers and improve ad performance, and it tested Shopify Audiences to reach beyond its existing audience.

With Shopify, Happy Hippo used Shopify Audiences to build high-performing lookalike campaigns and expand reach on Facebook. The results included a 4.7X return on ad spend, 86% new-to-brand customers, 51% lower CPMs, 72% lower customer acquisition costs, and a 200% increase in conversion rate.

Happy Hippo

Adam Biel

CEO and Lead Product Designer