Case Study: Happily Ever Borrowed achieves increased bookings and streamlined rental management with Shopify

Happily Ever Borrowed - Customer Case Study

Happily Ever Borrowed, a New York–based bridal accessory rental shop, was founded after the owner saw poor-quality, overpriced veils and headpieces that pushed brides over budget. The challenge was to provide high-quality, affordable wedding accessories so brides could accessorize without breaking the bank.

The company sources pieces directly from designers through exclusive wholesale partnerships and rents them at low prices, using Shopify with Shopify Payments and Book That App to manage bookings and fulfillment. Sales grew from slow beginnings to steady demand driven by word of mouth, Pinterest and Facebook traffic, and recurring editorial features on outlets like CBS and Martha Stewart.

Happily Ever Borrowed