Case Study: HandBand Pro achieves automated operations and accelerated sales with Shopify

HandBand Pro - Customer Case Study

HandBand Pro, based in Palm Beach Gardens, FL, was born when its founder—after months of CrossFit training—couldn't find a comfortable, durable solution to prevent blisters and torn skin from bars and weights. Bulky gloves and tape failed, so she designed, prototyped, trademarked and patented the HandBand Pro, sourcing the right fabrics and grippy materials and eventually partnering with a U.S. sewing manufacturer while still handling some cutting and assembly herself.

Launched on Shopify (first sale via Facebook on May 4, 2014), the brand relies heavily on Facebook for traffic and sales, with organic search and social channels supporting growth. A suite of Shopify apps (Kit, AfterShip, ShippingEasy, OrderlyPrint, Abandonment Protector, Shopify Product Reviews) automates operations, enabling in-house fulfillment, saving time, and allowing steady, scalable sales without overextending the founder.

HandBand Pro