Case Study: Hammock Universe achieves location-independent growth and automated order fulfillment with Shopify

Hammock Universe - Customer Case Study

Hammock Universe is Canada’s premier online hammock retailer, founded in 2001 and run by a two-person team in Ottawa. After experimenting with multiple ecommerce platforms and managing warehouse and staffing challenges, the company needed a way to scale and streamline operations without growing headcount so the founders could maintain flexibility and mobility.

By migrating to Shopify and sourcing their own products, Hammock Universe automated key processes like shipping and order fulfillment, allowing the small team to operate efficiently from anywhere. The result is steady organic growth, a recognized quality brand, minimal daily admin time, and the freedom for the founders to work remotely—supporting a digital-nomad lifestyle while maintaining strong customer service.

Hammock Universe