Case Study: Gwen Delicious Jewelry Designs scales wholesale and retail sales and streamlines fulfillment with Shopify

Gwen Delicious Jewelry Designs - Customer Case Study

Gwen Delicious Jewelry Designs, founded by Bonnie A. Doyle in Victoria, BC, creates jewelry that blends vintage and modern influences. After four successful years selling on Etsy, Bonnie faced the challenge of gaining more control over her brand and building a single storefront that could handle both retail and wholesale customers.

She migrated to Shopify and integrated tools like Stitch Labs for inventory and ShipStation for shipping, along with Shopify Product Reviews and a Facebook Store. Those integrations streamlined fulfillment, saved time, and let her scale—Shopify now drives her primary traffic and sales while freeing her to focus on marketing, branding and design.

Gwen Delicious Jewelry Designs

Bonnie A. Doyle

Jewelry Designer