Case Study: Gunner Kennels achieves 40% higher order conversions and 5% fewer returns with Shopify 3D/AR

Gunner Kennels used 3D/AR to reduce returns 5%, boost conversions 40%

Gunner Kennels, a direct-to-consumer maker of heavy-duty dog kennels, struggled to help customers choose the right size online without seeing the product in person. The company needed a better way to give shoppers confidence and reduce sizing-related returns, and turned to Shopify Plus with native 3D and augmented reality (AR) support.

With Shopify, Gunner Kennels created 3D models for product pages and added AR so mobile shoppers could place kennels beside their dogs to check fit. The change delivered measurable gains: a 3% increase in cart conversion rate, a 40% increase in order conversion rate, and a 5% reduction in returns, helping lower shipping costs and improve purchase confidence.

Gunner Kennels

Addison Edmonds

Founder