Case Study: Grüns Scales to a $200M+ Nutrition Brand with Shopify

Grüns scales to a $50M run rate with Shopify

Grüns, a daily nutrition company started from a Stanford dorm room, faced the challenge of building a high-growth ecommerce operation capable of scaling massively from day one. The founder needed to launch with a subscription-first model and manage rapid scaling with a lean team, all while creating a strong customer experience. He turned to Shopify to build this foundational infrastructure.

Using Shopify Plus as the core, along with its ecosystem of apps like Skio for subscriptions, Grüns built a highly automated and flexible ecommerce engine. This solution enabled the company to achieve a $50 million run rate within its first year, with over 90% of revenue from subscriptions. With Shopify, Grüns profitably scaled to ship 10 million gummies daily, expanded into over 7,000 retail locations, and successfully launched a multi-brand portfolio.

Grüns