Shopify
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A Shopify Case Study
Grovemade is a Portland, OR design-maker that launched in 2008 to produce smartphone accessories that put natural materials—wood and bamboo—front and center. The founders couldn’t find partners who shared their vision, so they started manufacturing in-house, facing the twin challenges of proving demand, getting visibility, and scaling production and fulfillment without sacrificing craft quality.
They drove early sales through tech-blog coverage, social media, and word-of-mouth, and now sell 100% direct-to-consumer using Shopify (with custom tools) and internal fulfillment via Endicia. Today about 75% of products are made in-house, with domestic and a small percentage of international partners for growth; a 50,000+ newsletter list and steady web traffic sustain launches and repeat business, enabling expansion beyond phone cases while keeping their artisanal approach.