Case Study: Greetabl achieves rapid launch and immediate sales with Shopify

greetabl - Customer Case Study

greetabl turned a simple idea—a greeting card that folds into a tiny gift box for gift cards, jewelry and treats—into a product after the founder prototyped a memorable alternative to an envelope. The challenge was moving from a handmade concept into a scalable business in a crowded $7 billion-a-year card market: finding reliable manufacturing, refining the design, and building a storefront that could drive sales.

They partnered with a local packaging manufacturer, iterated the design, and launched on Shopify with tools like Lettuce (inventory), MailChimp, Product Customizer and QuickBooks. The holiday launch brought orders within minutes; today traffic and sales come from content marketing, PR, email and placement in 10 retail stores. The result: a clean, scalable operation and steady growth—plus founders’ advice to keep it simple and hire a complementary co-founder.

Greetabl