Shopify
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Case Study: Green Mountain Mustard achieves 385% sales growth with Shopify
A Shopify Case Study
Green Mountain Mustard - Customer Case Study
Green Mountain Mustard is a small Vermont food business that began selling at farmers' markets in 2010 and struggled with multiple frustrating ecommerce platforms before moving to Shopify. The owner needed a reliable, easy-to-use online store and simple product options (customers wanted one-click variety packs), while still handling manual, personalized fulfillment and a small but loyal email list.
Moving to Shopify solved those problems: the variety pack was added in under three minutes and immediately drove repeat orders, and integrations like Chimpified, Shippo, AbandonApp and Sales Motivator streamlined marketing and shipping. Within a few months on the platform sales rose 385% year-over-year, plain-text emails now commonly generate about $300 each, and offering free shipping plus rich product imagery further boosted conversions.
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