Case Study: Gray Tools Online Store expands reach and boosts online sales with Shopify

Gray Tools Online Store - Customer Case Study

Gray Tools, a Brampton, Ontario maker of industrial‑quality hand tools, historically sold through distributors and brick‑and‑mortar channels and had limited online service for remote professionals. Faced with requests from customers in underserved regions and a need to reach a younger, tech‑savvy audience, the company decided to launch an online store to increase accessibility and brand exposure while continuing to source most tools from its Canadian manufacturing facility (with select products from the US, Germany, and Spain).

Gray Tools launched ShopGrayTools.com on Shopify, drove initial sales from its existing email list using apps like Power Tools Suite and Coupon Carrier, and manages fulfillment through its own warehouse. The online store has expanded reach into remote markets and younger customers, with email and the established brand reputation still generating strong traffic and sales; their advice to new sellers is to offer quality products, prioritize customer service, and not over‑rely on social media for immediate sales.

Gray Tools Online Store