Case Study: Glowforge improves customer satisfaction and reduces technical debt with Shopify

Glowforge improved customer satisfaction while reducing technical debt

Glowforge, a leader in 3D laser printing, was struggling with technical debt on its previous platform and couldn’t scale customer experiences or trust its data. With growth outpacing its infrastructure, Glowforge turned to Shopify Plus to improve customization, personalization, and operational efficiency.

Shopify Plus streamlined Glowforge’s processes and data ownership, and the Back in Stock app helped notify customers about Proofgrade™ material availability. As a result, Glowforge improved customer satisfaction, saved time, reduced costs, and increased sales and revenue; it also cut the need for dedicated ecommerce developers from three to one manager handling daily operations and smaller projects.

Glowforge

Emily Iser

Software Manager