Case Study: Glam Seamless Hair Extensions achieves content-driven online sales growth with Shopify

Glam Seamless Hair Extensions - Customer Case Study

Glam Seamless Hair Extensions is a New York–based direct-to-consumer brand founded by a long-time hair-extension wearer and former model who used her industry knowledge to curate high-quality extensions that help women look and feel more confident. The primary challenge was breaking into a crowded market and building trust with customers to generate those first sales.

They launched with educational content—most notably a detailed blog post that earned their first sale—and today blogs and videos remain their top traffic and sales channels. On the operations side they run on Shopify with LoyaltyLion, Product Upsell, and ShipStation to drive repeat business, increase AOV, and ensure reliable fulfillment, resulting in strong organic growth and a loyal customer base.

Glam Seamless Hair Extensions