Case Study: GettysGear builds a national sales footprint and funds community outreach with Shopify

GettysGear - Customer Case Study

GettysGear (Great Gettysburg Addresses®) is a Gettysburg, PA‑based initiative that created a retail brand to fund a community outreach program promoting local small businesses. Facing the need to generate sustainable revenue without a dedicated storefront—and navigating payment constraints for tobacco products—the team needed a way to reach customers nationally while preserving local, hand-crafted sourcing and a high‑quality customer experience.

They launched GettysGear on Shopify, using PayPal for tobacco transactions and tools like Yotpo and analytics apps, while selling through online, wholesale and event channels. By handling fulfillment in‑house (personalized packing, handwritten notes, USPS/FedEx shipping) and leveraging social and print marketing, they built a national footprint, steady multi-channel sales, strong customer loyalty and reliable funding for their outreach efforts.

GettysGear