Case Study: FUNNYFUZZY achieves global growth and higher order value with Shopify

FUNNYFUZZY doubles average order value after tapping Shopify Flow

FUNNYFUZZY, a fast-growing pet lifestyle brand operating across 150 countries, needed a better way to scale internationally while keeping operations consistent and customer experiences strong. After upgrading to Shopify Plus, the company looked to Shopify to help solve challenges around market expansion, flexible supply chain management, and adapting to different customer preferences.

Shopify implemented tools including Shopify Flow, Checkout Extensibility, Shopify Audiences, and international sales features to automate marketing, improve checkout options, target better audiences, and streamline multi-country operations. As a result, FUNNYFUZZY reported a 230% increase in sales, a 146% increase in repeat purchases, a 30% rise in average order value, and a 300% increase in sales outside the US, with conversion rate up by more than 40%.

FUNNYFUZZY

Chen Shuo

Founder