Case Study: From the Earth achieves profitable global expansion and artisan empowerment with Shopify

From the Earth - Customer Case Study

From the Earth, based in Amman, Jordan, partners with local artisans to create natural, handmade olive‑wood kitchen and home goods and a hand‑made jewelry line assembled by disadvantaged women. Facing limited local markets and the challenge of overcoming negative perceptions of the region, the founders set out to showcase the quality and craftsmanship of Jordanian makers while creating meaningful work opportunities.

They began selling at local markets and then used Shopify to scale into North American and European markets. By adding analytics, email marketing, wholesale product variants and streamlined fulfillment, online channels became their most profitable revenue source, broadening international reach and sustaining artisan livelihoods.

From the Earth