Case Study: Fragrance Buy achieves nationwide growth and improved cash flow with Shopify

Fragrance Buy - Customer Case Study

Fragrance Buy is a Toronto-based fragrance wholesaler in business since 1994, operating its own warehouse and quality-controlled supply chain. When a weakening global economy led wholesale customers to pay late and strain cash flow, the company needed a new way to sell and reach customers across Canada.

By launching on Shopify and combining SEO, Google Ads, social campaigns and promotional giveaways, Fragrance Buy moved into direct-to-consumer sales while keeping competitive wholesale pricing. Back‑end improvements—ShipStation and barcode printing for fast in‑house fulfillment, Riskified for fraud protection, and tools like Gleam and Receiptful for marketing and receipts—enabled them to ship hundreds of orders daily, shorten order processing (often under 24 hours) and substantially improve cash flow and customer satisfaction.

Fragrance Buy