Case Study: Foundling achieves online success as a boutique emporium for unique, ethically-made homewares with Shopify

Foundling - Customer Case Study

Foundling is a boutique online emporium from Byron Bay, founded by two sisters who wanted something different from the mass‑market: a curated collection that blends East‑inspired design with timeless homewares and wardrobe essentials. Their challenge was sourcing ethical, often handmade and one‑off pieces and finding the right partners to bring a distinct, high‑quality brand to market.

They built Foundling on Shopify and focused on hand‑picking artisans, ethical suppliers, strong branding and active social media to reach thoughtful buyers. The result is a successful online store (foundling.com.au) known for unique, well‑made items that customers cherish — products that combine beauty, craftsmanship and “good karma.”

Foundling