Shopify
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A Shopify Case Study
Forever Fierce is a New York–based apparel company that builds athletic wear around a hard‑working, no‑quit ethos. After earning early sales by partnering with fitness leaders like Joe DeFranco, demand grew quickly and the team needed a scalable backend to manage custom team stores, keep original designs separate, and eliminate time‑consuming manual shipping processes.
They migrated to Shopify and integrated ShipStation, using Shopify’s orders tools to organize team and individual orders and ShipStation to automate fulfillment. The change let them open custom team stores without disrupting core lines, improved customer experience, removed manual shipping entry, and helped Forever Fierce grow into a leading custom apparel provider for elite training facilities and youth sports teams.