Case Study: Floor Tape Store achieves first-week sales and steady, profitable side-business growth with Shopify

Floor Tape Store - Customer Case Study

Floor Tape Store, a dropshipping business based in Columbia, South Carolina, was started on a whim after the founder’s partner suggested selling floor tape online. With minimal capital and no formal market research, the founder—who had some affiliate marketing experience—needed a fast, low-risk way to validate demand and launch an e-commerce presence.

They built the site on Shopify using a $10 GoDaddy domain, a Shopify trial and a Google AdWords coupon, and landed their first order within a week. By reinvesting early revenue into AdWords, using a dropshipping model (no inventory) and marketing apps like RetentionGrid, Zopim, eCommHub, Yotpo and BoldApps, the store grew steadily, paid back its initial investment immediately, and became a successful side business that spawned additional niche sites.

Floor Tape Store