Case Study: Fit Little Bride achieves rapid revenue growth and early profits with Shopify

Fit Little Bride - Customer Case Study

Fit Little Bride, founded by sisters Caydi and Alex Zerega in Lakewood, California, is a fitness apparel brand aimed at brides preparing for their weddings. Their challenge was launching a niche lifestyle brand and quickly building visibility and customer loyalty in a crowded ecommerce landscape.

They launched a Shopify store and focused on a tightly defined brand and an aggressive Instagram strategy—frequent posts, user-generated content under #fitlittlebridefam, motivational tips, and targeted promotions. The approach paid off: the store turned a profit in its first month, exceeded its end-of-year goals by month three, and grew an engaged audience of over 21,000 followers while continuing to expand revenue.

Fit Little Bride

Caydi Zerega

Fit Little Bride