Case Study: Finisterre achieves faster, customer-centric growth with Shopify

Finisterre The outerwear brand building a conscious customer strategy with Shopify

Finisterre, the Cornish outerwear brand, needed a faster, more scalable commerce platform to unify online and in-store sales, better understand customer behavior, and support expansion into new markets. With around 30% of revenue coming from physical stores, the company wanted a 360-degree customer view and a simpler way for its small team to manage content and create tailored experiences.

Using Shopify, Finisterre implemented Shopify POS, customer insights, and localisation tools, along with integrated apps like Ometria, to connect data across channels and improve targeting. Shopify helped Finisterre launch a wetsuit rental program in just five weeks, open 11 new stores, and roll out a US regional website, while speeding up decisions that used to take months and improving loyalty and retention through more personalized experiences.

Finisterre

Will Sheane

CEO