Case Study: Fathead achieves 46% higher average order value with Shopify

Fathead uses Shop Pay and Shopify Flow to boost average order value by 46%

Fathead, the pop culture wall graphics brand, was struggling with an old, cumbersome ecommerce stack that required time-consuming manual work to manage inventory, fulfill orders, and expand its growing product catalog. After being recently acquired and led by new management, the company needed a more flexible platform to support growth, improve operations, and simplify checkout and fulfillment, using Shopify and its Shop Pay and Shopify Flow tools.

Shopify helped Fathead migrate to Shopify Plus, streamline checkout with Shop Pay, and automate order fulfillment with Shopify Flow. As a result, Fathead improved cash flow, increased conversion rates across direct-to-consumer and wholesale channels, and boosted average order value by 46%; the company also scaled its catalog from 4,700 to 12,000 products within a year, with reduced platform development and maintenance costs.

Fathead

Ivy Tran

Chief Operation Officer