Case Study: FantasyJocks achieves rapid launch and scalable growth with Shopify

Fantasy Jocks - Customer Case Study

Fantasy Jocks is a San Diego–based fantasy sports superstore launched on Shopify after the founders built the initial site in three weeks. Their main challenge was turning the idea into sales and driving visitors to the new store.

They launched a Google AdWords campaign and earned their first sale within hours; AdWords remains the primary traffic source while they’ve expanded into Reddit, affiliate marketing, Bing, email campaigns, and listings on eBay and Amazon. On the back end they use ShipStation for multichannel fulfillment and switched from QuickBooks Desktop to Xero to automate accounting, which saved hours of data entry and streamlined operations.

FantasyJocks