Case Study: Expression Tees achieves brand control and rapid order scaling with Shopify

Expression Tees - Customer Case Study

Expression Tees, based in North Babylon, New York, creates original meme- and pop-culture–inspired t-shirts, sweatshirts and hoodies using locally sourced blanks and in-house printing. After launching on Amazon, the founders found the platform limited for building their brand and owning customer relationships, so they set out to create their own webshop.

They moved to Shopify to regain control of their brand and customer base, print orders in-house, and use ShipWorks to integrate order management across channels. With same‑day or next‑day USPS fulfillment and scalable order processing, the store now runs efficiently, giving the team direct customers and a reliable sales channel.

Expression Tees