Case Study: evo frees engineers to build customer experiences with Shopify

Evo migrates 20 years of custom commerce to Shopify in 14 months

evo, a global outdoor and experiences company, faced the challenge of being constrained by its 20-year-old custom-built commerce platform. Their engineering team was spending about 60% of its time on maintenance and complex integrations, which hindered their ability to build new customer experiences and support their growing ecosystem of retail, travel, and hospitality services. This high opportunity cost led them to seek a new solution from vendor Shopify.

By migrating to Shopify with partner eHouse, evo consolidated its massive catalog of 3.5 million SKUs onto a single platform. The solution included Shopify POS, Shop Pay, and the Sidekick AI assistant. The results were significant: the new site launched with just eight minutes of downtime, Shop Pay processed over half of online orders from the start, and AI-driven storefront visits generated roughly $120,000 in a recent 30-day period. Most importantly, Shopify freed evo's engineering team to focus on building customer-facing features instead of maintaining legacy systems.

Evo