Case Study: EuroImage Tuning turns a hobby into a full‑time business and boosts online sales with Shopify

EuroImage Tuning - Customer Case Study

EuroImage Tuning, a San Jose-based shop that machines aftermarket parts for later-model VWs, started when the founder couldn’t find the parts he needed and began making them himself. Over about a decade the hobby grew into a full-time business; early sales were local and driven by word-of-mouth and forum posts, and the company faced the challenge of scaling online, improving site navigation, and reducing abandoned orders.

They built their store on Shopify and experimented with a variety of Shopify apps to boost conversions and minimize abandoned carts, while keeping the site layout simple and getting candid feedback on the design. Those changes helped turn the garage project into a sustainable ecommerce business with increasing online sales and better checkout performance.

EuroImage Tuning