Case Study: Etnia Barcelona accelerates digital transformation and boosts ecommerce sales with Shopify

Etnia Barcelona grows digital sales 136% with Shopify

Etnia Barcelona, a leading independent optical brand, faced the challenge of needing a more flexible and scalable ecommerce platform to support its international growth and digital transformation. The company partnered with vendor Shopify to migrate its online store, seeking a solution that would allow for faster evolution and easier management without a lengthy redesign process.

Shopify provided a new ecommerce platform that was implemented in just 45 days. The solution gave Etnia Barcelona's marketing, finance, and product teams greater autonomy and integrated seamlessly with its SAP ERP system. The results were significant, with Shopify helping to drive a 20% year-on-year sales increase in June 2026, followed by a 70% rise in July and a 136% surge in August.

Etnia Barcelona