Case Study: Esqido Lashes achieves a polished, high-converting premium ecommerce experience with Shopify

Esqido Lashes - Customer Case Study

ESQIDO, a Toronto-based lash brand founded in 2013, set out to solve a polarized market where consumers chose between cheap single-use plastic lashes or expensive salon extensions. The company handcrafts ethically sourced mink lashes that are reusable up to 25 times, offering a premium, more sustainable alternative at an accessible price point.

To launch, ESQIDO seeded products to top beauty influencers and focused on visual channels—YouTube and Instagram—where they saw the highest conversions. Built on Shopify with Shipwire handling global fulfillment, the strategy generated rapid social buzz, strong sales growth, faster shipping, and streamlined operations.

Esqido Lashes