Case Study: Epicdelusion Clothing achieves rapid growth and same-day fulfillment with Shopify

Epicdelusion Clothing - Customer Case Study

Epicdelusion Clothing is a Baltimore-based apparel brand started by two friends who turned their home into a screen-printing studio making punk‑inspired t‑shirts, patches and koozies. Their main challenge was scaling that hands‑on, two‑person operation into a reliable online business: attracting targeted traffic, building a recognizable brand, and fulfilling orders quickly without burning out.

They tackled this by combining festival and event sales with digital channels—Amazon, Facebook—and Shopify apps like Pinterest, Google Shopping and remarketing, while leaning heavily on customer service and testimonials. Operational changes (daily batching, spreadsheet-driven production and six-day shipping) delivered consistently fast processing times, stronger brand reliability and steady online growth.

Epicdelusion Clothing