Case Study: Emmy's Organics scales wholesale and direct-to-consumer sales with Shopify

Emmy's Organics - Customer Case Study

Emmy's Organics, a small Ithaca-based maker of vegan, gluten-free, non-GMO chocolate sauce, started out at farmers’ markets and on a tiny Etsy page before landing wholesale accounts that helped the business scale. The company’s challenge was expanding beyond local sales—driving consistent online traffic and conversions, keeping the store user-friendly, and handling growing fulfillment needs as wholesale and e‑commerce channels grew.

They built on Shopify and leaned on a newsletter (MailChimp), blogger/sample outreach, and embedded campaigns to drive traffic directly to their site; Product Customizer helps with product options and an employee manages fulfillment via FedEx. Results: distribution deals accelerated growth, the newsletter and external links are now top traffic drivers, and simplifying site design plus investing in product photography measurably increased conversions and sales.

Emmy's Organics