Case Study: Ellana Cosmetics boosts average order value by 17% with Shopify

Ellana Cosmetics customizes checkout and uses Shopify Flow to boost average order value by 17%

Ellana Cosmetics grew from local markets in the Philippines into a major ecommerce brand, but it needed a better online platform to support cash-on-delivery sales, reduce checkout failures, improve personalization, and scale internationally. The company worked with Shopify and upgraded to Shopify Plus, with support from Hyperdrv Digital, to replace earlier platforms that couldn’t meet its needs.

Shopify helped Ellana automate backend tasks with Shopify Flow, customize checkout to capture more customer details, and create separate store instances for different sales channels. As a result, Ellana cut checkout failures by 40%, increased average order value by 17%, improved fulfillment and personalization, and strengthened its position as the number one cosmetics brand in the Philippines.

Ellana

Guita Gopalan

Head of Brand