Case Study: Ella Mental Swimwear achieves a professional, sales-driving online store with Shopify

Ella Mental Swimwear - Customer Case Study

Ella Mental Swimwear, founded in 2013 by Ella Mental and Cyril Kallock in Las Vegas, designs hand-sewn, USA-made swimwear inspired by the city's glamour. As a new label launching its 2014 collection, the company needed to build online visibility, win its first customers and present high-quality product imagery that reflected the premium craftsmanship.

They launched on Shopify, using the full suite (built-in payments, iPhone card reader for seamless POS and inventory sync, and Google AdWords support) and invested in professional photos. Combined with word-of-mouth and targeted outreach to blogs, these steps produced their first sales after the initial photoshoot, increased traffic and sales, and gave them a polished storefront that attracted attention from customers and other designers.

Ella Mental Swimwear

Ella Mental

Owner