Case Study: Ella Bella Maternity Boutique achieves increased online sales and customer engagement with Shopify

Ella Bella Maternity Boutique - Customer Case Study

Ella Bella Maternity Boutique in Calgary is a specialty maternity and baby store that the owner purchased from a retiring retailer. Stocked with curated items from Europe, LA, NYC, several Canadian cities and local makers, the business faced the challenge of refreshing the brand and expanding online while keeping long-standing in-store customers engaged.

The owner launched a Shopify site and promoted it through bi-monthly newsletters and an active Facebook presence, which now drives the most traffic and sales. Tools like Product Upsell, Gift Reggie and Profiteer support merchandising and financial tracking, and shipping is handled via Canada Post and major carriers for international orders. Immediate sales came from existing customers, social growth continues steadily and newsletters are generating strong direct-search momentum.

Ella Bella Maternity Boutique