Case Study: Eliza Lu achieves rapid growth and a 70K+ Instagram following with Shopify

Eliza Lu - Customer Case Study

Eliza Lu is a Dallas-based children's clothing brand launched on Shopify in 2014 that began by making trendy faux-fur pieces in-house from locally sourced fabrics. The company’s early challenge was meeting clear customer demand for fashionable kids’ items that weren’t available in local stores while scaling production and operations as the brand grew.

To solve that, Eliza Lu scaled sourcing globally, added a team of seamstresses, and focused on social media for customer acquisition—Instagram drove their first sales and grew to 70k+ followers in 18 months, becoming their top traffic and sales channel. On the backend they streamlined operations with ShippingEasy for fulfillment, PipeMonk for QuickBooks integration, and Soundest for email marketing, which saved time and supported continued growth.

Eliza Lu