Case Study: Bali brand ELF achieves scalable online sales for handcrafted leather bags & shoes with Shopify

ELF - Customer Case Study

ELF is a Bali-based leather goods brand born when the founders couldn’t find simple, uniquely designed leather bags or shoes offered in a wide range of colors, linings and extreme sizes. With no prior retail or fashion experience, they faced a gap in the market and the challenge of building production, marketing and fulfillment from scratch.

They resolved this by building a small in-house factory to make bags and shoes, supporting local tailors, and launching on Etsy and Shopify. High-quality photography, Pinterest advertising for Shopify sales, and Mailchimp newsletters for repeat customers—with fulfillment handled internally—turned a slow start into steady growth: strong Etsy orders, rising traffic from social channels, and increasing sales momentum.

ELF