Case Study: Edible Blooms boosts conversion and builds a 650+ product marketplace with Shopify

Edible Blooms boosts conversion to 4.38% with Shopify

Edible Blooms, an Australian gifting retailer, faced a challenge in efficiently integrating its multiple acquired brands (Dessert Boxes, Gift Basket, and Hampers.com.au) into a unified portfolio. Their goal was to create a cohesive house of brands to increase customer lifetime value without forcing a single look across all storefronts or building a large in-house development team. They turned to Shopify, specifically using Shopify Plus, to serve as a shared commerce platform.

Using Shopify's APIs, Edible Blooms rebuilt Hampers.com.au into a central marketplace that aggregates over 650 products from its various brands. This Shopify solution enabled the company to maintain distinct brand identities while sharing backend operations. The results were significant: the conversion rate on the marketplace increased from 1.35% to 4.38%, the average order value grew by over 10% in a year, and month-on-month revenue increased by up to 86%. Shopify provided the flexible architecture for efficient future acquisitions and expansion into corporate gifting.

Edible Blooms