Case Study: Duradry achieves a 29% decrease in CAC and $50K in affiliate sales with Shopify Collabs (Shopify)

Duradry sees a 29% decrease in customer acquisition costs using Shopify Collabs

Duradry, a brand founded to solve the shortcomings of traditional deodorants, needed new ways to find customers and lower rising advertising costs. The team wanted to recruit and manage authentic creators, scale creator relationships, and reduce customer acquisition costs (CAC) while increasing product trust through real-user stories.

By partnering with Shopify Collabs Duradry built a creator program with gifting, unique affiliate links, and 30% commissions to simplify recruitment and workflow. In under seven months they grew a partner network of 250+ creators, drove over $50,000 in affiliate sales, generated more creator content and tutorials, and reduced blended CAC by 29%.

Duradry

Jack Benzaquen

Duradry