Case Study: Dualitas (jewelry brand) boosts online and in-store sales with Shopify

Dualitas - Customer Case Study

Dualitas, a Palo Alto–based jewelry brand, reimagines adornment by pairing handcrafted pieces with natural, hand-cut stones believed to have metaphysical benefits. Designed in Palo Alto and made in Jaipur, the company’s challenge was to bring this niche, story-driven product to a wider audience while integrating retail and online sales.

To solve that, Dualitas uses Shopify for POS, e-commerce, and shipping, combines social media and Google marketing to drive traffic, and fulfills orders in-house from its office and retail location. The strategy produced early sales through digital channels, strong word-of-mouth from excellent customer service, and steady sales and healthy online traffic across both online and retail channels.

Dualitas