Case Study: Drunk Elephant Skin Care achieves rapid online sales growth and streamlined operations with Shopify

Drunk Elephant Skin Care - Customer Case Study

Drunk Elephant, founded by Tiffany Masterson in Houston, TX (drunkelephant.com), set out to create a non‑toxic, clinically effective skincare line after years of frustration with products that irritated or underperformed. The challenge was building an e‑commerce presence and quickly finding customers who would trust and buy a new, clean-beauty brand.

They launched on Shopify and drove their first big sales with a MailChimp eblast, then built steady growth through public relations, social media, print editorial, word of mouth and repeat customers. Back‑end operations run on Shopify with features like discounts, gift cards and blog plus apps including Shipwire for warehousing/fulfillment, Constant Contact, Yotpo and Product Upsell—resulting in efficient operations, clear referral tracking, easy refunds and sustained sales growth.

Drunk Elephant Skin Care

Tiffany Masterson

Founder