Case Study: Drug & Alcohol Testing Equipment triples turnover and sharpens online presence with Shopify

Drug & Alcohol Testing Equipment - Customer Case Study

DrugTest.com.au, a Brisbane-based supplier of drug and alcohol testing equipment since 2000, faced a crowded and hard-to-find online presence that hid their specialist offering. They needed a clear storefront that communicated their product focus, supported two distinct channels (individual online buyers and larger corporate customers), and upheld strict quality, storage and fulfillment standards for sensitive equipment.

They rebuilt the site on Shopify with a clean theme, useful apps (Product Filter, Google Shopping, Facebook Store, Order Printer, Quantity Breaks), and in-house cold-room storage and logistics, guided by three core rules—ethics, deliver, plan and promote. The streamlined site and improved operations made their offering obvious at first glance, boosted visibility and sales (with corporate accounts becoming the primary revenue driver), helped them triple turnover in four months, and set them up to pursue international partnerships.

Drug & Alcohol Testing Equipment