Case Study: Drink for Good achieves sustainable, cause-driven ecommerce growth with Shopify

Drink for Good - Customer Case Study

Drink For Good, a Portland-based brand, creates "Cause Bottles"—reusable water bottles made with recycled materials and manufactured in the U.S.—by partnering with artists and charities so each bottle supports a different cause. The founder’s primary challenge was launching a sustainable, cause-driven product and building initial sales and ongoing traffic while managing fulfillment.

They earned early traction by partnering with the beneficiary organizations, who promoted the bottles through their social channels (and receive $2 per bottle), making those partners the main sales and traffic source. The store runs on Shopify with Printful for on‑demand apparel, Shippo for shipping, and other apps for marketing and order management; this setup has driven steady support, allowed expansion into apparel ("Dress For Good"), and highlights the importance of genuine relationships with customers and partners.

Drink for Good