Case Study: Dollar Shave Club cuts tech spend by 40% with Shopify

Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%

Dollar Shave Club, the men’s grooming subscription brand, needed to move off a complex homegrown ecommerce platform that was consuming too much internal effort and limiting speed and flexibility. The company had been spending about 40% of its tech resources just maintaining its legacy system, making it harder to focus on growth, customer experience, and its subscription business. Shopify helped Dollar Shave Club future-proof its ecommerce stack with Shopify’s platform and app ecosystem, including tools like Ordergroove for subscriptions.

With Shopify, Dollar Shave Club reduced tech maintenance resources by 40%, launched landing pages and new experiences much faster, and brought international sites over in weeks instead of months. Shopify also helped the brand reach over 100 million users through the Shop app and improve conversion rates through apps and rapid experimentation, delivering greater agility, lower tech debt, and stronger performance.

Dollar Shave Club

Mark Levine

Founder