Case Study: Dog Quality achieves increased sales and customer loyalty with Shopify

Dog Quality - Customer Case Study

Dog Quality is a Canadian pet brand born from one owner’s struggle to find good solutions for senior dogs with mobility and incontinence issues. After starting by selling other people’s products, the company developed three in-house lines—the Dogger mobility stroller, Grippers traction socks, and Washable Wonders incontinence diapers, bands and pads—sourced via a mix of overseas manufacturers and in-house production to provide higher-quality, more effective options.

They launched with PPC and social media, especially Facebook and YouTube videos, and leaned on customer testimonials to drive word-of-mouth growth. Using Shopify apps like Product Reviews, Quantity Breaks and Upsell plus in‑house fulfillment (and Shipwire for the UK), Dog Quality has earned mostly 5‑star reviews, increased average order value, and built strong customer loyalty through a “Dogs First” philosophy that prioritizes service and results.

Dog Quality