Case Study: Lull saves 25% and accelerates growth with Shopify

Ditching BigCommerce, Embracing 25% Savings Lull's Shopify Growth Story

Lull, a mattress brand, was held back by a custom-built ecommerce platform that had become costly and difficult to maintain, requiring large teams and long development cycles for even simple changes. The company needed a faster, more flexible way to run its online business, and turned to Shopify for an off-the-shelf ecommerce solution.

With Shopify, Lull completed a full in-house migration in under six months for less than $10,000, replacing custom systems with streamlined workflows, better payments, and multichannel selling tools. The results included a 25% reduction in infrastructure and software costs, a 25% drop in payment processing fees, fulfillment times cut from 7–10 days to 4 days, and a 14% conversion lift during Black Friday/Cyber Monday.

Lull