Case Study: YM Inc. achieves a scalable, fast, mobile-first ecommerce transformation with Shopify Plus

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future Online

YM Inc., a Canadian outfitter with more than 600 stores, needed to bring its Urban Planet banner into the next era of retail by recreating the fast-changing, fun in-store experience online. The team wanted a cloud-based, scalable platform to replace Magento so they wouldn’t have to manage hosting, servers or indexing delays, and could focus development hours on a best-in-class UX that supports instant updates and global shoppers.

YM migrated Urban Planet to Shopify Plus with partner Diff and Shopify engineers, redesigning navigation (NEW/SALE tabs, smarter drop-downs), adding Algolia instant search, a refined “quick add” flow, mobile-first checkout (PayPal, cards, Shopify Pay), personalization with Nosto and Instagram shopping via Foursixty, and user testing before launch. The site went live on Shopify Plus, delivering faster updates, improved mobile and desktop experiences, and a scalable foundation as YM prepares to roll Bluenotes and Suzy Shier onto the platform.

YM Inc.