Case Study: Dewerstone achieves worldwide growth and same-day fulfillment with Shopify

Dewerstone - Customer Case Study

Dewerstone is an outdoor gear brand founded by a retail veteran with experience in the UK, New Zealand and the USA. They decided what to sell based on that industry experience, sourcing components from overseas manufacturers and finishing products in-house. Early challenges included winning initial customers, building traffic beyond friends and family, and scaling operations while protecting the brand as international demand grew.

To address this they kept the tech stack lean—using a powerful theme plus Store Locator and a fraud filter—while marketing via Facebook, Instagram, word of mouth and guerrilla tactics. Fulfillment is handled in-house with free worldwide shipping and same- or next-day dispatch. The result is steady growth, rising overseas sales, a strong retail footprint and high customer satisfaction, underscored by their emphasis on protecting the brand and prioritizing customers.

Dewerstone