Case Study: Devon Maryn achieves a successful online launch and growing sales with Shopify

Devon Maryn - Customer Case Study

Devon Maryn is a feminine, preppy activewear brand founded in Odenton, MD that decided to sell chic workout clothing for women. The main challenge was turning early interest into reliable sales while managing day-to-day operations—marketing, fulfillment, and inventory—without over-investing in costly technical or creative resources.

Their solution was to build an engaged audience before launch via Instagram and other social channels, partner with fashion bloggers and influencers, and sell through a Shopify storefront (now expanding to Amazon and retail boutiques). They streamline operations with apps like Order Printer, MailChimp and QuickBooks, outsource design and development work, and plan to move fulfillment to a third party; the result is steady referral traffic, strong early sales since the August 2014 launch, and growing retail and online distribution.

Devon Maryn