Case Study: Desires by Mikolay achieves rapid online growth and simplified e‑commerce operations with Shopify

Desires by Mikolay - Customer Case Study

Desires by Mikolay began as a brick-and-mortar jewelry store opened by Mikolay at age 24 and faced the industry-wide challenge of declining foot traffic as online shopping grew. To protect the business, Mikolay launched an online division and quickly moved to adapt to the changing retail landscape.

Using Shopify, the brand built an easy-to-manage ecommerce store, leveraged organic SEO and social media to drive immediate sales, and relied on Shopify apps to add needed functionality without coding. The result was rapid growth and increased exposure—what began as a defensive move has turned the business into a thriving online and offline operation.

Desires by Mikolay