Case Study: Delicatezza achieves nationwide fresh-food e-commerce and streamlined delivery with Shopify

Delicatezza - Customer Case Study

Delicatezza is a London-based online purveyor of fresh, made-to-order Italian food and well-priced imported Italian brands, launched in 2013 on Shopify to serve the large UK market for dedicated Italian food deliveries. Their challenge was to offer a unique range of fresh, often made-to-order products nationwide while keeping inventory low and managing complex fulfillment and delivery expectations—especially differentiating London slot-based deliveries from next‑day courier shipments outside their local catchment.

They built a blended solution using Shopify plus apps (Local Delivery, Yotpo, Olark, Bold Customer Pricing) and a custom SQL back end to manage orders, routes, supplier orders and profitability, combining automated and manual processes. Early growth came from word‑of‑mouth and Google Ads; today organic search drives about 40% of traffic, paid ads about 35% and email 5–10%. The approach enabled reliable London same‑day delivery by their drivers, scalable nationwide fulfillment via courier, and a growing wholesale channel alongside retail sales.

Delicatezza